Major Liverpool sponsor launches new TV range in UK – with top channels included

The new Haier TV range includes three core series – the QLED S90 and S80, and the 4K LED UHD K85 – offering premium picture quality, an advanced smart operating system and stylish design

Haier, an official partner of LFC, is broadening its connected home ecosystem through the introduction of its fresh TV collection in the UK.

Crafted to provide captivating home entertainment alongside the brand’s expanding range of intelligent appliances, the new selection features three primary series – the QLED S90 and S80, plus the 4K LED UHD K85 – delivering superior picture quality, cutting-edge smart operating system and sleek aesthetics across an extensive variety of screen dimensions.

Featuring Fire TV and Freely throughout the entire range, the latest Haier televisions offer immediate access to applications such as Prime Video, Netflix, YouTube, while users can effortlessly transition between live television and streaming – all without requiring a conventional aerial connection.

Built-in Alexa voice command technology additionally improves usability across all age groups. Whether browsing through beloved family programmes, parents switching between streaming platforms, or providing more intuitive operation for elderly users, Alexa voice activation streamlines every interaction – eliminating the necessity to scroll endlessly through menus.

From theatrical viewing experiences to cutting-edge gaming capabilities, the latest televisions are engineered to enhance daily entertainment while maintaining simplicity and accessibility for users across all ages and technical expertise levels.

Steve MacDonald, Business Director – Home Energy & New Business at Haier, said: “The launch of our new TV range marks an exciting step forward for Haier as we continue to expand our connected home ecosystem. With the S90, S80 and K85 series, we’re bringing together premium picture technology, powerful performance and elegant design to create TVs that truly elevate the home entertainment experience.

“As consumers increasingly look for technology that works seamlessly within the modern home, this launch represents an important milestone for the brand. We’re excited to introduce televisions that not only deliver cinematic viewing and next-generation gaming performance, but also reflect Haier’s commitment to innovation, quality and the future of the connected home.”

S90 Series:

Leading the lineup, the S90 Series provides a top-tier viewing experience driven by QLED technology with AI-enhanced picture optimisation. The screen achieves up to 93% DCI-P3 colour coverage, delivering vibrant, true-to-life colours and superior contrast for films, sports and streaming material.

Available in 85″, 75″, 65″, and 55″, the S90 also serves gamers with 144Hz refresh rate capability and VRR compatibility (48Hz–144Hz at 4K), guaranteeing exceptionally smooth visuals and minimised motion blur. Support for Dolby Vision IQ, HDR10+ and HLG ensures HDR material is presented precisely as creators envisioned, while Dolby Atmos-enabled audio provides an immersive sound experience to complement the picture quality.

Featuring a sleek metal-frame construction, the S90 is crafted to enhance modern living spaces while delivering a genuinely immersive home cinema experience.

S80 Series:

Serving as the versatile performer, the S80 Series marries QLED picture technology with fluid motion processing and intelligent connectivity, making it perfect for household entertainment and streaming.

Offered in sizes from 75″ to 43″, the S80 boasts 4K Ultra HD resolution, expansive colour reproduction and MEMC motion enhancement for sharper action sequences and live sport. With HDR compatibility including HDR10 and HLG, users enjoy more vivid highlights and enhanced contrast.

Its streamlined design and adaptable positioning options make it a seamless addition to lounges, bedrooms or open-plan areas.

K85 Series:

Accessible 4K Quality for Modern Homes The K85 Series brings 4K entertainment and smart TV functionality to a broader audience. Designed to strike a balance between performance and affordability, it delivers crisp 4K resolution, HDR compatibility and fluid motion processing in sizes ranging from 65″ to 43″.

With its sleek design and adaptable stand configuration, the K85 is perfect for consumers seeking to upgrade to large-screen 4K viewing without sacrificing style or performance.